With the growing competition of bakery industry, more and more bakery shops start to pay attention to the importance of decoration and atmosphere of the stores. Some combine floriculture with coffee service to do the crossover marketing, some imitate apple stores to make it high class, and some introduce the concept of online celebrity...

It's all about highlighting your strengths and giving your customers a different experience.

The composition of bakery atmosphere basically includes two parts. The external part includes common combination of the external visual atmosphere such as bakery decoration design, store outside looks. These will determine the first impression of the store from customers.

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The internal part incudes the atmosphere of the store, the service status, and the sales atmosphere. Every bakery always has target customers, and if your bakery atmosphere happens to be the taste of your target audience, you will soon have the customer you want.

The atmosphere of the store plays its best only when the two parts are properly matched.

Colour theory in a bakery

Different indoor colour has different effect on the person's psychology and behaviour. For example, the warm colour such as red, orange has the motivating effect, the cool colour such as cyan, blue has calming effect. If the intensity of the colour increases, it also has the motivating effect. The tone of colour needs to be determined by the characteristics of the store and the positioning of the customer. The key is to use colours in a unified and harmonious way, and mix colours appropriately to create an atmosphere and enhance the sense of experience and customer satisfaction.

The collocation of adjacent tone is commonly used at high class scenarios, creating an atmosphere of tranquil and elegant feeling. This kind of consumer likes the tranquil environment and the slow pace.

The combination of complementary colours can highlight the theme of the concept to the greatest extent, improving the dining atmosphere, so that this type of customers in the restaurant are able to get a sense of personal satisfaction.

Normally, bakery shop, will be appropriate to use lighter warm tone, outstanding components or core parts can be collocated with the correspondent contrast colour, based on its design characteristics and the needs of reflecting commercial building decoration atmosphere. To highlight the identification of the store, the store brand, logo design and symbol, etc., it can also use high purity of bright colour, giving people with eye-catching display.

Lighting is the key point of commercial space design

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In addition to meeting basic lighting functions and assisting the characteristic display of commodities, lighting also creates atmosphere for commercial space, catering to customers' aesthetic taste, and improves popular commercial space with more affinity, so as to achieve greater commercial interests. "Environmental theme" is the invisible symbol of each commercial space, which makes a specific surface or physical feature in the space more prominent through lighting, to achieve the theme of experiencing the space. Principles of interior lighting design include: setting up the intensity of distant light and the intensity of near light; Distant light multi-color blend, near light monochromatically display with less colour; Distant light changes and moves frequently, near light changes and moves occasionally.

Lighting in the baking industry is generally carried out with downlights combined with cabinet lights, using downlight or diffuse light of decorative lamps to bring atmosphere lighting, and in the exhibition frame and cabinet areas it need to be supplemented by accent lighting. To avoid the shadow on the product caused by uneven light, the vertical display shelf is displayed in layers and it is recommended to use hidden cabinet lamps for lighting. The cabinet lamp is especially applicable to the display case with glass cover, to avoid the dazzle caused by the flight from the ceiling because of the glass reflex.

The "Little tricks" of Shop Atmosphere

1. Soft renovation, tremendous decoration:

The speed of Catering renovation trend grows fast. This year forest style prevails and next year the Buddha style probably prevails. Every two or three years it would carry out renovation or upgrade, for everyone this is a big expense.

As a result, some bakery shops have adopted a "Soft decoration, tremendous decoration" approach to reduce expense. To update the decoration of the bakery without making any major changes to the basic decoration, the variety of soft decorations, such as plants, books, raw materials and even the products themselves, can make a bakery look as fresh as ever with a small expense.

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2. Creation of artistic conception theme:

 A set of techniques for internal decoration are used to create the  an artistic conception, which is easy to give consumers a impressive feeling. For example, in this snoopy theme bakery shop, decoration designer created the Snoopy paradise theme. Large and small snoopy in each corner of the store, appears very lively and lovely. Although such internal space is decorated simply, it is very attractive to young and old customers.

3. Repeat the theme to impress customer:

Stores specializing in the operation of a certain brand of products, often use the product logo as decoration, and they appear repeatedly up the door, from the wall decoration, displaying devices, and packaging bags, deepening the customers impression. The shop that manages various products also can use the logo in decorating application repeatedly, to impress the customers.

The atmosphere is often like the match lighting the customer's mood candle, which can lighten the customer's mood of consumption. A comfortable, exquisite shopping environment is just as important as delicious baked foods.