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Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% across more than a dozen countries.
Country Multipliers
On March 25, 2021, Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve tool “Country Multipliers” for its industry leading Offerwall. And the tool is designed to help app publishers all over the world optimize their revenue.
Available through the Tapjoy dashboard, Country Multipliers enables publishers to increase Offerwall conversions by awarding virtual currency for rewarded advertising offers at different exchange rates based on a user’s country and region.
At the time of its launch, the release comes as traffic to the Tapjoy Offerwall surpassed 1.6 billion opens throughout 2020 and 41 million monthly unique visitors in Q4, making it the most trafficked and highest revenue quarter in the company’s history.
“As consumer interest in rewarded advertising and In-App Offerwall continues to grow throughout the world, publishers are becoming more sophisticated in their approach. Our goal is to give publishers the tools they need to optimize Offerwall performance at a granular level, and Country Multipliers is a great example. It provides a better user experience by equalizing buying power outside of the United States, which drives increased engagement with the Offerwall and brings in additional ad revenue, while complementing IAP for the publishers.”
——Benjamin Chen
EVP Global Developer Relations, Tapjoy
Instead of relying on a single, fixed rate of exchange based on a fiat currency such as the US dollar, Country Multipliers adapt to the unique purchasing power and relative currency exchange rates for different countries, enabling app publishers to more granularly optimize revenue worldwide. In Beta tests, Country Multipliers significantly increased Offer completion rates and the Average Revenue Per Daily Unique Visitors (ARPDUV) rates of Offerwall users in non-US countries.
Jurassic World: Alive
The Game, a theme park builder combined with epic dinosaur battles, used Tapjoy’s Country Multipliers to drive a sharp increase in revenue in Russia. After using Country Multipliers to increase the Offerwall currency exchange rate by three times for Russian users, the app increased its ad-based ARPDUV by 77%. The app also saw a 34% increase in average conversion rate and a 105% in daily ad-based earnings. Ludia quickly scaled the optimization against more apps and saw similar increases in Germany, Brazil and other countries.
“Using Country Multipliers helped Ludia see its best non-currency sale weekday revenue ever in Russia,” said Francois Daoud, VP Marketing at Ludia. “The number of users who are actually completing Offerwall offers has risen in a number of countries, and we’re expecting to see those results continue as we keep Country Multipliers in place. This opens up new possibilities for us as we look to increase revenue outside of the United States.”
——Francois Daoud
Vice President of Marketing at Ludia
By turning a fixed currency rate into a variable currency rate in strategic geographic regions, Tapjoy makes it easier to increase app revenue outside of the United States. As Country Multipliers go into widespread effect, Tapjoy has prepared appropriate multipliers for dozens of countries around the world.
The traffic increase to the Tapjoy Offerwall can be partially attributed to the company’s 2020 release of Multi-Reward Engagements for Cost-Per-Engagement (CPE) offers, which allow users to earn multiple rewards within one ad offer.
The company will continue to contribute to Offerwall innovation by releasing a number of designs, user experience and infrastructure improvements to the Tapjoy Offerwall throughout 2021 as it continues to innovate the In-App, rewarded advertising unit that it pioneered on mobile starting in 2008.
App publishers can navigate Country Multipliers on the Tapjoy dashboard.
About Ludia Inc.
Ludia Inc. is one of Canada’s leading mobile video game companies. Its high-quality portfolio includes original games based on internationally recognized brands such as Jurassic World: Alive. Dragons: Titan Uprising, Warriors of Waterdeep, Jurassic World™: The Game, Teenage Mutant Ninja Turtles: Legends, Dragons: Rise of Berk, and much more.
The development studio welcomes 400 dynamic and bright crew members. Awarded “Canada’s Best Game Maker” by Apple, Ludia was also recognized for “Best Place to Work 2018” by gamesindustry.biz and “Montreal’s Top Employers 2021”.
About Tapjoy
Tapjoy is a leading mobile advertising and app monetization company. Founded in 2007 and headquartered in San Francisco, Tapjoy is a global organization with more than a dozen offices worldwide. Our platform empowers advertisers to connect with over 1 billion monthly active users through variable advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. With daily advertising engagement of 40 million, the company works with the Top 200 grossing app developers. Currently, 40 thousand active apps have been integrated into Tapjoy’s SDK. Meanwhile, companies such as Scopely, Glu, Ludia, and many of the Top 200 grossing app publishers trust our platform to monetize their content, grow their audiences, and reward their users.
