U.S. mobile game market trends

In Q4 2019, the total revenue of the mobile games in the U.S. market generated revenue of  USD 4.3 billion on App Store and Google Play, a year-on-year increase of 21.5% and a month-on-month increase of 3.4%. The growth rate was slightly slower than Q3. Among them, the total revenue of TOP100 mobile games in the App Store and Google Play accounted for USD 2.83 billion, which was basically the same as Q3, with a year-on-year increase of 22.7%. At the same time, Top100 mobile games’ revenue only accounted for 65.8% of the total U.S. mobile games revenue (67.5% in Q3), and the market concentration further declined.

U.S. mobile game market composition 

The Q4 strategy mobile game revenue in the US market was USD 830 million. Although it is still in the leading position, growth has almost stagnated. On the contrary, most other categories showed an increase in income. Among them, leisure and betting mobile games had the highest growth rates, 8.5% and 5.2% respectively. The growth of leisure games mainly comes from "Gold Coin Master", "Candy Crush Legend" and " Gardenscapes ". Most of the top betting games maintain a month-on-month growth of more than 10%. The market performance of these two categories shows that female mobile game players are still the main growth force in the U.S. market.

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The decline in revenue from action and adventure mobile games is a normal fall after the explosive growth of Q3.

In terms of downloads, leisure games still rank No. 1, but growth has stagnated for three consecutive quarters. In addition, downloads of most categories declined, and only the ‘action’ category showed a significant increase. The increase came from the "Call of Duty Mobile Game" jointly launched by Tencent Tianmei Studio and Activision Blizzard.

Popular mobile games in the U.S. market 

In the Q4 U.S. mobile game bestseller list, the champion is still "Candy Crush Legend". This is a longevity mobile game, which has been on the market for more than 7 years, had its revenue rise again this quarter, with an month-on-month increase of 11%.

Data from Sensor Tower application Information shows that among the 10 mobile games in the first half of the top 10 list, there are as many as 5 games with female players accounting for nearly or more than 60%, namely "Candy Crush Legend", "Homescapes", "Slotomania"  Slots Casino", "Gardenscapes" and "Toon Blast". In addition, "Roblox", "Coin Master" and "Pokemon GO" accounted for the same proportion of male players and female players. It can be seen that the main revenue-contributing players in the U.S. mobile game market are still female players.

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Among the top 20 downloads, the commercial masterpieces "Call of Duty Mobile Games" and "Mario Kart Tour" occupy the 1st and 3rd respectively. Among them, "Call of Duty Mobile Games" Q4 had nearly 32 million downloads in the U.S. market, 2.3 times that of the 2nd place coloring game "Avril Lavigne's Tattoo Shop".

In terms of super leisure games, French manufacturer Voodoo and Turkish manufacturer Good Job Games each have only one finalist, while Chinese manufacturer AppLovin has begun to overtake, with a total of 5 products shortlisted.