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Observation | South Korea’s Gaming Market: The Expansive Comic Market of South Korean and The Active Webtoon Adaptation (ⅠI)

Observation | South Korea’s Gaming Market: The Expansive Comic Market of South Korean and The Active Webtoon Adaptation (ⅠI)

Line Studio: Popular Game Based-on Webtoon On the 23rd of the same month, Line Studio, the leisure game development company of the global communications platform LINE, announced that it would team up with Naver Webtoon to create a hand tour using the IP of its popular webtoon, Goddess Arrival. Lin...

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Line Studio: Popular Game Based-on Webtoon

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On the 23rd of the same month, Line Studio, the leisure game development company of the global communications platform LINE, announced that it would team up with Naver Webtoon to create a hand tour using the IP of its popular webtoon, Goddess Arrival. Line Studio says it plans to build the game on the basis of the original Goddess Arrival, and provide a new experience gathering all interesting elements from both webtoons and games, not only for fans of the original webtoon, but also for all users.

Since its launch in 2018, Naver’s webtoon Godness Arrival has ranked first among female readers and gained high visibility in America, Japan, France, Southeast Asia and Hispanic regions, with a total of 4 billion hits. Prior to that, Godness Arrival had been adapted to the TV series, which went on the line on December 9 last year.


Wemade: Legendary IP Has Taken on A New Look

Legend of Mir: The Golden Armored Dragon, a webtoon based on Wemade’s representative game Hot Blood Legends Ⅱ, was released on Kakao Page last month. Since the launch of Hot Blood Legends in 2001, it has attracted many players with its rich martial arts elements, and has been well received in South Korea, China and other regions.

After the release of the webtoon version, it received praise from users who love the martial arts games and webtoon subscribers. It also took the leading position in kakao page’s martial arts type, ranking sixth overall.


Through the participation of writers Greenbee and Black Salt from the production team Jungle Studio, belonging to Kenaz Webtoon, a famous webtoon studio, the completion of webtoons has been improved. Wemade said that Legend of Mir: The Golden Armored Dragon starts from the launch in South Korea, and plans to enter the Chinese market and continue to develop the IP licensing business.

GamePub

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The Author of the Original Work Participated in the Adaptation of the Classic Webtoons

GamePub, the game company, said on December 31st that it would release its new mobile game, Island M, in 2021, with more than 500,000 pre-registrations in seven days. Webtoon Island is one of the representative works of Yang Qingri (illustration) and Yi Renwan (text), which reveals the story of exorcism in a unique and mysterious atmosphere by exposing the secrets of Jeju Island.

Since its first release as a webtoon in 1997, it has been remade in 2016 through Naver Webtoon after a 19-year making, and the gamification has put it back in the public eye.

Island M is an exorcism action role-playing game based on the original character and world view, and the illustration author Yang Qingri of the original work directly involved in the game development work, retaining the details and integrity of the original work, including existing stories and side stories.


Dayamonz

Re-exploration of Professional IP Game

Dayamonz, the game company, also signed an IP contract with Naver’s popular webtoon Tiger Brother last November. Dayamonz is a well-known Korean game company that mainly uses IP to produce games. Naver’s popular webtoon God of High School has been adapted into a mobile game and has been widely favored at home and abroad.

Last year, Dayamonz used the IP of Altman, a famous Japanese hero, to officially launch a mobile game, ULTRAMAN: BE ULTRA, in Japan. It’s a novel way to use Japanese content for secondary creation in South Korea.

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