Ubisoft officially launched Uplay+ and joined the army of subscription services. Today, Ubisoft’s Uplay+ service is launched on foreign PC platforms. Players can have the free trial until September 30. After this, Uplay+ ‘s monthly subscription will be USD 14.99, members can download more than 100 Ubisoft games. "Assassin's Creed: Odyssey", "Far Cry: New Dawn", "Anno 1800", "The Division 2" and other masterpieces are free to play! You can also be the first few to experience the Beta versions of "Ghost Recon: Breakpoint", "Watch Dogs: Legion", which have not been launched officially.

"We see the rapid growth of subscription services in the game industry. We believe this is a digital sales model that complements our traditional game sales. In the past, we sold our games through digital stores and physical versions, but now we can also use the subscription model to provide more choices to players. We know that players have already subscribed to many services such as subscription services on XBOX and PSN platforms. We found that players are very interested in the subscription service, which is also very suitable for hardcore players, who will buy more than 10 games, and whose weekly playing time is more than 20 hours. Players are happy to subscribe to different platforms." Ubisoft platform and product management vice president Brenda Panagrossi said.

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The detail data shows that 41% of players have subscribed to PSN and Xbox membership services, and members can get free games every month. There are also 24% of players subscribed to Microsoft XGP, Sony PlayStation Now, and EA Access. At least one of the three platforms also has 17% subscribers to their game library.

Through Ubisoft’s survey, we can know that if a subscription service like Uplay+ wants to impress players, the diversity and quantity of games are of the core importance. In addition to the subscription price, the diversity and quantity of games are the important factors why the player initially subscribed and maintained the subscription.

In terms of number of games, Uplay has more than 100 games, which is comparable to Microsoft XGP, but there is still some distance to the EA Acces (more than 200 games) and PSNow more than 800 games). Unlike other giants, Ubisoft only offers its own products. Being in the industry for more than 30 years, there are already many games in the game catalog for players to choose from. 

Last year, Ubisoft released five original games, and Ubisoft has been trying different types of games. If there are renewed version of the old game, the original version of the game will still be retained, and Ubisoft said it will provide regular updates to Uplay+ subscribers.

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"We have the largest creative force in the industry, with more than 16,000 employees worldwide, 80% of whom are producing 3A-level games. We will publish updates regularly and provide players with a rich and connotative game catalog. Whether it is a newly produced game or an old game, both are attractive. After that, we will invest heavily in the Uplay platform as a basic service.” Panagrossi said.

Ubisoft believes that subscribed players will be happy to participate, and will continue to subscribe, because Ubisoft will continue to add new games to the game catalog to ensure that players' investment is valuable.