How to Get Free Diamonds in Hay Day?
Supercell‘s sixth mobile game "Rush Wars" is now in beta
From Dawn to Dusk, Befriend, Greet and Defeat Legions of Merry Zombies.
How to Unlock Yoshi in Super Mario Sunshine
Among Us!: Global Downloads Exceeded 200 Million
How to Get More RP in League of Legends (LOL)
Although Generation Z (people born between 1995-2009 grew up with mobile phones,
According to a study done by AdColony, only 33% of Gen Z consider themselves to be mobile game players; as compared to 40% for that of millennials.
Research shows, the consumption potential in mobile game of Gen Z is as high as US$100 billion. Although only one-third of the interviewees thinks he is a mobile game player, AdColony is of the opinion that this may be because the mobile phone has been completely integrated into the lives of most of the Gen Z population.
In addition, 23% of Gen Z interviewees said that they play mobile games frequently; while this ration is only 15% in the general population; and 34% of Gen Z said that they often play mobile games, as compared to the ration of 28% in general population.
In terms of the number of game installations, Gen Z interviewees install an average of 10 games on their phones. 16% of Gen Z interviewees say they will continue to download more new games, which is higher than 10% of millennials, and 9% of other age groups.
Compared with other age groups, Gen Z prefers arcade, action and adventure games. Puzzle and words games are popular among all age groups.
In terms of time spent on games, 47% of Gen Z interviewees said that they spend approximately 11-30 minutes on games.
In terms of purpose of playing games, interviewees of all ages take entertainment (67%) as their primary purpose of playing games, this is followed by killing time (52%) and relaxing (47%). Compared with other age groups, Gen Z and older people are more willing to watch incentive advertisements in exchange for game prizes.